Articles, Case Studies & More
When Agilent Technologies, a leading manufacturer of laboratory instruments, needed help updating their digital content strategy in order to better connect with their customers, they contacted Dakota Systems.
So, you’ve got a product catalog…a big one. I’ll bet you sell all kinds of complex industrial products to other companies, too. How do you know what content to publish for all this technical stuff? I should just call up my neighborhood-friendly product manager/engineer/buyer, right? Wrong…kind of.