Dakota Blog Topics:
Digital Product Experience
Are you experiencing resistance to change in the way your content is created and managed? You’re not alone I recently had a conversation with the manager of a language service provider (LSP) about a client of theirs. The client is a multinational company that makes...
Moving from cost center thinking to leveraging product information as a marketing tool As digital content system developers and integrators, we tend to be immersed in complexity. Developing content transition strategies, recommending and implementing systems, and...
Join us on October 10 at the Pfister Hotel in Milwaukee for an interactive discussion on driving customer success with next generation SEO, self-service and content delivery through apps, bots, and AI.
Dakota is committed to coordinating with major manufacturers and distributors in key B2B industry segments to begin the hard work of defining a standard.
Are you planning to attend CMS / DITA North America? Join us on April 27 at 9:20 AM to hear a presentation on the non-traditional uses for DITA in the NOKIA training department.
When we’re able to use analytics to see who visits the product catalog, we try to segment visitors based upon what they download. This is a pretty useful method of separating shoppers (seeking product specs) from owners (seeking support docs).
When more than half of your web traffic comes from Google search and lands on your product detail pages, the reality is the product pages (not your home page) are the digital “front door” to your business.
Product Experience Design Your products are the centerpiece of your customer relationships and should be the cornerstone of your digital experience. The digital product experience includes product search, on-line literature, mobile apps, and most importantly the...
As the typical implementation team spends the vast majority of its time selecting technical components and learning new aspects of the CMS implementation process, it has little time to collectively guard itself against the people lurking in the shadows waiting for the opportunity to sabotage its project.