Your SMEs Have Too Much Power Over Digital Channels
So, you’ve got a product catalog…a big one. I’ll bet you sell all kinds of complex industrial products to other companies, too. How do you know what content to publish for all this technical stuff? I should just call up my neighborhood-friendly product manager/engineer/buyer, right? Wrong…kind of.
Overcoming Cultural Roadblocks to Adopting a Modern Content Management System
Are you experiencing resistance to change in the way your content is created and managed? Youâre not alone I recently had a conversation with the manager of a language service provider (LSP) about a client of theirs. The client is a multinational company that makes...
Product Information: âBoring But Necessaryâ or an Underutilized Asset?
Moving from cost center thinking to leveraging product information as a marketing tool As digital content system developers and integrators, we tend to be immersed in complexity. Developing content transition strategies, recommending and implementing systems, and...
Translation is Essential to the Digital Product Experience
Localizing your digital content isnât just a good idea â itâs the only way to stay ahead in an ever increasing global market.
Are B2B Buyers Getting the User Experience They Need?
Product pages are your digital âfront doorâ â If the door is broken, buyers can and will return to the search results in one click.
B2B Manufacturers: Product Pages are your Digital Front Door
The specialisation mechanism sets DITA apart from all other XML standards (as explained here). In this blog post, I want to clarify this mechanism in a way that non-technical people can understand.
Milwaukee, Oct. 10: Mastering Next Generation Digital Communication
Join us on October 10 at the Pfister Hotel in Milwaukee for an interactive discussion on driving customer success with next generation SEO, self-service and content delivery through apps, bots, and AI.
eBook: Product Pages are your Digital Front Door
The specialisation mechanism sets DITA apart from all other XML standards (as explained here). In this blog post, I want to clarify this mechanism in a way that non-technical people can understand.
The Time Has Come for a Product Data Interchange Standard
Dakota is committed to coordinating with major manufacturers and distributors in key B2B industry segments to begin the hard work of defining a standard.
B2B Manufacturers: Whoâs Visiting your Product Catalog?
When weâre able to use analytics to see who visits the product catalog, we try to segment visitors based upon what they download. This is a pretty useful method of separating shoppers (seeking product specs) from owners (seeking support docs).