In The Wake of COVID-19, Digital Reigns Supreme
2020 has been a year of rapid change. Almost overnight, most peopleâs universes shrank to immediate housemates plus whatever they can access online. Entertainment, exercise, education, online. Groceries, hobbies, dĂŠcor, every kind of shopping, online. And of...
Your SMEs Have Too Much Power Over Digital Channels
So, you’ve got a product catalog…a big one. I’ll bet you sell all kinds of complex industrial products to other companies, too. How do you know what content to publish for all this technical stuff? I should just call up my neighborhood-friendly product manager/engineer/buyer, right? Wrong…kind of.
Overcoming Cultural Roadblocks to Adopting a Modern Content Management System
Are you experiencing resistance to change in the way your content is created and managed? Youâre not alone I recently had a conversation with the manager of a language service provider (LSP) about a client of theirs. The client is a multinational company that makes...
Start With Training (before selecting a content system)
Moving to a structured content strategy for documentation and/or product information can be a confusing process given the number of software options, the learning curve, and making the transition from your legacy processes for creating, managing, and publishing...
Product Information: âBoring But Necessaryâ or an Underutilized Asset?
Moving from cost center thinking to leveraging product information as a marketing tool As digital content system developers and integrators, we tend to be immersed in complexity. Developing content transition strategies, recommending and implementing systems, and...
Even the Most Complex Device is Ultimately a Collection of Basic Parts
Itâs the same for complex technical documentation As digital information experts we often get deep into the arcane details with our terminology and explanations. And it sometimes makes it hard to pull back to seeing things the way they look to the outside world....
Translation is Essential to the Digital Product Experience
Localizing your digital content isnât just a good idea â itâs the only way to stay ahead in an ever increasing global market.
RIP Traditional Content Strategies and Methodologies
Technical communicators are getting out of their comfort zone and are jumping the gap from release-cycle driven content by talking to their users and delivering what users want, when they need it.
Getting the Information You Need from SMEs
The October STC Chicago meeting features an interactive session where you can gain insight, ideas, and knowledge about how to shift away from traditional content delivery mechanisms.
Are B2B Buyers Getting the User Experience They Need?
Product pages are your digital âfront doorâ â If the door is broken, buyers can and will return to the search results in one click.