Create a world-class online experience for your entire product catalog.
“World-class” means using every page as an avenue to people, expertise and the most relevant products to your customer. As the sales model of many organizations has shifted farther from face-to-face
interactions, the central role of the digital catalog has been magnified and eCommerce is becoming more than a portal to make purchases. Organizations need their product landing pages to be definitive resources while providing on-demand access to human experts and intelligent product recommendations.
TE Connectivity and Dakota collaborated on a process to improve product data quality in order to boost product findability and e-commerce conversion rates.
The ARRIS and Ruckus acquisition meant integrating three websites, digital teams, product catalogs, and go-to-market strategies. Dakota was there to help.
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